The challenge
The market was saturated with either ultra-clinical or hyper-feminine skincare branding. Onyx needed to cut through the noise with a modern, minimal aesthetic that felt premium — but still expressive.
The solution
We created an AI-powered brand photoshoot that captures Onyx's philosophy of confident minimalism. Using advanced AI technology, we generated striking imagery that balances natural beauty with bold creative elements.
The visual approach combines clean, editorial-style photography with unexpected details — like the small ladybug accent that adds personality without compromising the minimal aesthetic. Each image emphasizes skin texture, natural light, and the brand's commitment to authentic beauty.
Product photography that emphasizes the premium, tactile quality of the packaging and formulations
Packaging design that communicates transparency and premium positioning through clean typography and strategic use of brand colors
Cohesive visual system that extends from product to lifestyle imagery, maintaining brand consistency across all touchpoints
Outcome
Onyx's rebrand and photoshoot helped position them as a confident player in the competitive skincare market. The new visual identity and imagery successfully differentiated them from both clinical and overly feminine competitors, attracting customers seeking authentic, expressive beauty products.
