Web Design

Web Design

Alder & Co

Alder & Co

Alder & Co

London, UK

London, UK

London, UK

A boutique interior design studio focused on natural materials, organic shapes, and a tactile, grounded aesthetic

A boutique interior design studio focused on natural materials, organic shapes, and a tactile, grounded aesthetic

A boutique interior design studio focused on natural materials, organic shapes, and a tactile, grounded aesthetic

Web Design for Alder & Co

Our customers loved our products — now they love the brand too

Thomas Mikkelsen

Thomas Mikkelsen

Web Design for Alder & Co

Our customers loved our products — now they love the brand too

Thomas Mikkelsen

Thomas Mikkelsen

Our customers loved our products — now they love the brand too

Thomas Mikkelsen

Thomas Mikkelsen

Our customers loved our products — now they love the brand too

Thomas Mikkelsen

Thomas Mikkelsen

The Challenge

The studio lacked a cohesive brand identity and had no consistent visuals for online use. They wanted to show the tactile feel of their work — without the cost and logistics of traditional photoshoots — and needed a website that felt premium, editorial, and calm.

The Solution

We built a full digital identity using an AI-first creative stack — blending Midjourney, Figma, and Framer into a seamless system. Each deliverable reflected the brand’s grounded feel while staying lightweight and fast to produce.

→ We designed and built a Framer site with an earthy palette and tactile layout. The structure is simple but editorial — letting the imagery and typography do the talking.

→ Created with Midjourney and guided by a custom brand prompt, these visuals echo natural light, real materials, and the spirit of lived-in spaces — no shoot required.

→ We created minimal, recyclable paper wraps with custom stamps, using AI-generated mockups to bring the tactile feel into a digital format.

Homepage design and visual system overview
Homepage design and visual system overview
Homepage design and visual system overview

Homepage design and visual system overview

AI-generated brand photos for digital use
AI-generated brand photos for digital use
AI-generated brand photos for digital use

AI-generated brand photos for digital use

AI-enhanced packaging mockups
AI-enhanced packaging mockups
AI-enhanced packaging mockups

AI-enhanced packaging mockups

Outcome

A cohesive, high-end digital presence that captures the spirit of the studio — calm, crafted, and rooted in reality. Everything was delivered without a physical photoshoot, using a flexible AI stack that cut both costs and production time.

Something brewing?

Something brewing?

Something brewing?

Let’s hop on a quick call

Let’s hop on a quick call

Let’s hop on a quick call

More

More Cases

We build brand visuals, websites, and content powered by AI — fast and unmistakably you

More

More Cases

We build brand visuals, websites, and content powered by AI — fast and unmistakably you

More

More Cases

We build brand visuals, websites, and content powered by AI — fast and unmistakably you

Contact

Contact

Drop us a note and we’ll get back to you soon

Have a project in mind or just want to connect? We’d love to hear from you. We’re usually designing, refining, or rethinking what good design can do

Drop us a note and we’ll get back to you soon

Have a project in mind or just want to connect? We’d love to hear from you. We’re usually designing, refining, or rethinking what good design can do

Drop us a note and we’ll get back to you soon

Have a project in mind or just want to connect? We’d love to hear from you. We’re usually designing, refining, or rethinking what good design can do