Bio
Sasha is a systems thinker, storyteller, and builder. She founded the agency to explore how human values and machine intelligence can co-create better digital experiences. With a background in publishing, product strategy, and design, Sasha combines sharp structure with emotional clarity. She leads with vision, edits everything, and always asks “what’s the point — really?”
Expertise
Content-led product strategy
Creative systems & editorial thinking
Brand and narrative development
Founder coaching & team clarity
