Bio

Sasha is a systems thinker, storyteller, and builder. She founded the agency to explore how human values and machine intelligence can co-create better digital experiences. With a background in publishing, product strategy, and design, Sasha combines sharp structure with emotional clarity. She leads with vision, edits everything, and always asks “what’s the point — really?”

Expertise

• Content-led product strategy

• Creative systems & editorial thinking

• Brand and narrative development

• Founder coaching & team clarity